Consumer Packaged Goods2021-12-29T14:46:38-05:00

Consumer Packaged Goods

We Help You Adapt to Win Today’s Shoppers in This Vast Omni-Channel Market.

Managing Accurate Product Data While Providing Compelling Brand Experiences is a Balancing Act. 

We understand how the idea of “Single Source of Truth” is evolving. We know the challenges you face managing supply-chain product data alongside the enriched content expected from marketplaces. From new product workflows and enrichment, to downstream syndication of rich content, we are are here to help.

The Consumer Packaged Goods (CPG) market stands out for its complexity in the digital commerce environment.

As a manufacturer of Consumer Packaged Goods, your company is practically uncategorizable. Do you have all of the challenges and opportunities that manufacturers face? Yes, but it’s way more complicated than that now as you struggle to manage and “own” your brand across marketplaces.

We understand that you face localization and regulatory issues – in the supply chain, recipe management, and labeling/packaging the items you sell. We understand that accurate and up-to-date information can mean the difference between increased sales and costly recalls. We also know that you are most successful when you understand your customer’s path-to-purchase. But how?

Our team has worked with some of the largest and most successful CPG companies in the world. We know how to help you manage your product catalog, even if your PLM or ERP is the system of record. With proven methodology and a nuanced approach to delivering high-impact MDM Solutions, Amplifi helps CPG’s overcome the complexities of their unique and dynamic market.

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The COVID-19 pandemic took many by surprise, but forward-thinking organizations saw the PIMdemic coming from a mile away. They saw digital transformation spreading worldwide, and wisely prioritized building a strong foundation of product data.   Let’s look at the push behind

October 13th, 2020|

The Benefits of MDM in CPG

The Consumer Packaged Goods (CPG) industry is experiencing rapid change fueled by digitally-savvy shoppers and a new competitive landscape. To keep up, brand manufacturers must evolve into data-driven enterprises, relying

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Featured Resources

Data got you down? X-Care from Amplifi

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Amplifi helps the world’s leading brands, manufacturers, and retailers harness the power of their data!

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