Beauty / Personal Care2021-12-29T14:55:53-05:00

PERSONAL CARE / BEAUTY

Beautifying your data will bring business success.

Gen Z and Millennial shoppers lean toward convenience, digital experiences, and direct brand engagement

Digitally native brands or enterprises that had already made digital and data management investments were better equipped to handle the major shift to online shopping.

Data Management can be transformative to your digital strategy. However, a lot goes into getting your product data ready for success. Syndicating product content to a new channel isn’t just like flipping a switch.

Beauty has unique requirements and bringing together critical processes and people is a crucial step. Even if you have a data management platform, putting the right data models in place to properly leverage it takes expertise. And if you get it wrong initially, it could create headaches for you even years in the future.

A better data initiative provides beauty brands with the tools they need to get accurate, consistent, and compelling data to a myriad of channels. With better data, beauty enterprises can:

  • Leverage a central hub to organize, cleanse, and enrich product content and data.
  • Utilize Digital Asset Management (DAM) to engage customers with 360-degree product views, hi-def images, videos, beauty tutorials, and more.
  • Ensure data accuracy and completeness with data quality rules and data governance.
  • Syndicate this content and data out to multiple selling channels.
  • Leverage automated workflow to speed time to market.

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Featured Resources

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Clients

Amplifi helps the world’s leading brands, manufacturers, and retailers harness the power of their data!

Whether you need support developing an MDM Roadmap & Strategy, help implementing a new MDM project or supporting a solution you already have in place, we have you covered.

ATLANTA

2700 Cumberland Pkwy
Suite 500
Atlanta, GA 30339
+1-855-321-8500

DALLAS

15851 Dallas Parkway
Suite 500
Dallas, TX 75001
+1-855-321-8500

WARWICK

Suite 5, Cedar Barn,
Hatton Technology Park,
Warwick,
CV35 8XB

CHICAGO

20 W. Kinzie St
Suite 10189
Chicago, IL 60651
+1-855-321-8500

LOS ANGELES

1801 Century Park East
24th Floor
Los Angeles, CA 90067
+1-855-321-8500

YORK

1-5 The Shambles,
York,
YO1 7LZ​

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