Data Domains

DOMAINS ARE THE HIGH-LEVEL CATEGORIES THAT WE USE TO DEFINE MASTER DATA

The Product data domain is one of the most popular data categories that enterprises look to manage within the MDM space. Typically, this includes products themselves, how they are made, the architecture and materials used, and different attributes. Whether you’re on the buy-side or the sell-side of products, there are other domains you may want to consider.  

One category outside of Product that a large number of companies are moving towards is the Customer data domain. Customers could be end consumers, or in the case of B2B, they can also include businesses. The Customer domain can span across B2C and B2B. 

Other domains that Amplifi has successfully provided solutions for include: Location, Supplier, Digital Assets, and Parts & Materials. While each domain can be managed separately, it is common to utilize a multi-domain approach to your Master Data Management plan. Research shows that companies with a multi-domain MDM approach see a marked improvement to business decision accuracy.