For food retailers, embracing digital transformation doesn’t begin and end with online ordering. From mobile apps to delivery and in-store shopping, digital experiences are a top priority for today’s grocery customers.
The online grocery experience is unique because shoppers typically buy large quantities of products at once. How easily can shoppers find products on your site? Is the experience frustrating or overwhelming? If so, you can lose business fast. In fact, 76% of online grocery shoppers said they would switch grocers to one that offered a better shopping experience.
Managing data on suppliers, products, customers, locations, and even assets like self-checkout machines and freezers, allows grocers to deliver satisfying customer experiences while gaining operational excellence. These efficiencies can build on one another, adding insights that drive improvements across every area of the business. A great way to ensure fast, accurate data when working with suppliers is to consider a vendor or supplier portal system as part of your MDM initiative.