Why do furniture businesses struggle to adopt eCommerce? It’s not from a lack of willingness, but a lack of processes and technology to make new sales channels effective.
Furniture enterprises that started as brick-and-mortar retailers weren’t set up with online selling in mind. They often have legacy technology that makes data management challenging. Also, because managing data was never a focus, their internal processes aren’t designed for the fast, accurate delivery of product data to downstream systems.
Transitioning out of legacy business processes isn’t easy, but the modern furniture marketplace demands it. With customers using multiple channels to shop, data management can’t take a back seat any longer. Furniture enterprises must:
- Consider implementing the right platform for PIM, DAM, or CMDM.
- Analyze current processes and determine where to add or adjust to ensure data quality.
- Determine where the business needs help – whether it’s integrations, syndication, data governance, hierarchies, etc. — and find the right expertise.
- Adopt a data management culture, with training that enables each team to reap the benefits of data management.