Oriental Trading Company

Oriental Trading Company (OTC), a Berkshire Hathaway company, was founded in 1932. OTC provided novelties and gifts to the U.S. carnival trade in the 1950s before expanding in the succeeding decades through catalogs, direct marketing and eventually the Internet in 1999. With more than 40,000 unique products, OTC is the nation’s largest direct retailer of value-priced party supplies, toys, and crafts as well as a leading provider of fundraising products.


Need to upgrade existing Stibo STEP implementation to remediate dropping sales blamed on problems with product catalog
As part of the upgrade process, OTC wants to introduce functionality to more fully embrace omnichannel commerce

Client Value

Amplifi provided a PIM Strategy and Roadmap Assessment, to be followed solution implementation

Key Features / Focus Area

Leverage enhanced functionality to reduce the number of software customizations thereby reducing support costs
Improve system performance while reducing employee downtime
Re-architect the integration environment between STEP and downstream consuming applications enabling improved performance and reducing errors from out-of-date syndication-based business rules
Refactor the data model to position the application to take advantage of category-specific attributes and other best practices
Establish an effective data governance strategy, including the implementation of a data stewardship program that will ensure high data quality and consistent processing


Amplifi helps the world’s leading brands, manufacturers, and retailers harness the power of their data!