It’s bold, it’s powerful, and it celebrates new elements of our acquisition, Comma Group, while also maintaining the roots of our company. As we continue our growth-through-acquisition journey, we are confident in helping the world’s largest brands harness the power of their data, and with a look to match.
Same Name. New Look.
It’s BOLD, provocative, and packed with energy. A true embodiment of our culture here at Amplifi.
The slashes symbolize our upward mobility, our growth, and making results possible for our clients and all those around us.
The “A” is represented as a Caret, as seen in mathematical equations (^), because the Caret is defined as an exponent of exponential power. And that, is what Amplifi is all about.
Typography is a crucial element of our
new visual identity
Our new font remains in the sans serif family, but is a modern yet elegant adaptation of our previous look. It’s a thoughtful script that ties in our design elements and enhances our identity both online and on paper.
The piece de resistance
Combining the original Amplifi blue with our new bold magenta creates a wave of color that displays energy and fluidity.
I'm incredibly grateful to be a part of such a dynamic company that is on its way to being a global powerhouse. Being apart of this brand evolution and seeing it come to fruition has been an invigorating and rewarding experience. I'm excited to see the future of Amplifi, and even more excited to wear a sweater with our new logo!
We've stayed true to our roots while still moving into the future with a bold new innovative look and feel.
I like it. It's clean and more up to date and that A is super cool, man. The colors are so much more up to date.
Whether you need support developing an MDM Roadmap & Strategy, help implementing a new MDM project or supporting a solution you already have in place, we have you covered.
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