One approach adopted from the corporate and eCommerce world is to turn your organization’s mountains of data into an asset. Businesses across all industries now use data management technology, processes, and techniques to drive rapid decision-making and boost organizational efficiency, with many turning to MDM as the preferred tool.
Higher education has long suffered from antiquated systems and a lack of agility, but those issues don’t have to persist. Three ways institutions can leverage MDM to meet strategic goals in the student lifecycle and beyond are student recruitment, student retention, and improving university operations.
Data management can help universities in many powerful ways, including:
- Improving alumni relations – Systematize and personalize alumni outreach to engage your most impactful ambassadors.
- Strengthening fundraising efforts – Identify successful campaigns and their commonalities, then replicate them to achieve capital campaign goals.
- Systematizing facilities management – Track and organize assets and suppliers to reduce costs and create supply chain efficiencies.