About Amplifi

Anyone That Has Ever Worked With Us Would Tell You…

We Aren’t Like The Other Guys

We understand the critical role of master data – and all its nuances – in enabling successful digital transformation projects. For over a decade, we have been in the trenches with some of the largest brands in retail, manufacturing, and distribution, helping them harness the power of their data. 

Over that time, we’ve provided strategy and implementation consulting for digital and customer experience, managed services, insights, and other specialized services required for omnichannel commerce. You might say we know commerce inside and out – B2B and B2C – because we do. We have been there. Done that. 

With every project we embarked on, one thing became increasingly clear: the old adage of “garbage in, garbage out” really is true. Every digital initiative is only as successful as the underlying master data supporting it. When a retailer can display consistent, high-quality information about the products it sells on every channel, sales go up. When manufacturers are able to easily and accurately syndicate data to retailers, products get to the market faster. When a distributor can quickly onboard a new supplier and provide opportunities to collaborate on the supplier’s catalog, satisfaction, and trust increases.

We get it.

That’s why we are laser-focused on information management – it’s our passion and all we do.

We are the Data First consultancy.

Experience to Rely On

Every business relies on accurate, up-to-date enterprise data. Our 360º perspective and years of relevant work ensures that you gain access to thoughtful, real-world guidance throughout the engagement.

Integrated, End-to-End Skills

Some firms do better with ideas than substance, while others lack vision or
thought leadership. We are different because we combine the big-picture strategy with robust, results-first implementation.

A Value-Oriented Methodology

We know how frustrating it is to spend big, gain little, and start over. At Amplifi, we work in small, incremental steps so that you rapidly see the value and build confidence in the direction you’ve chosen.

2008
YEAR FOUNDED

236
SATISFIED CUSTOMERS

1215
SUCCESSFUL ENGAGEMENTS

200+
COMBINED YEARS OF MDM EXPERIENCE

Leadership

COREY MELLICK
CEO & President

SCOTT SPEAR
Chairman & Chief Commercial Officer

KEITH KRZEMINSKI
Chief Administrative Officer

JOHN PHAN
Chief Revenue Officer

CHRIS COLYAR
Chief Technology Officer

BOBBY WARNICK
Chief Operating Officer

MIKE BASSI
SVP, Finance & Accounting

Data Domains

PRODUCT INFORMATION

Centralize and enrich product data for powerful product experiences.

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CUSTOMER DATA

Gain a complete view of your customers to deliver next-level personalization.

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SUPPLIER DATA

Easily onboard and collaborate with suppliers for fast, seamless product introductions.

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LOCATION

Leverage location data to enrich other domains for a business intelligence boost.

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PARTS & MATERIALS

Drive efficiency and savings with a central repository of parts and material data.

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DIGITAL ASSETS

Provide the compelling visual assets that digital commerce requires. 

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Industries

MANUFACTURING

Grow brand loyalty by creating and syndicating rich product content with retailers and distributors to provide customers with the buying information they need on any channel.

DISTRIBUTION

Build trust by simplifying transactions for your partners; offering your internal teams the ability to collaborate across departmental or organizational lines; and, providing your customers the information, price, and experience they require.

RETAIL

Ensure that your enterprise data contributes to increased sales and customer loyalty through omni-channel, personalization, and customer experience initiatives.

Markets

HOME GOODS

FOOD & BEVERAGE

CPG

ELECTRONICS

AUTOMOTIVE

INDUSTRIAL

QSR

HEALTHCARE