Master Customer Data
How Well Do You Know Your Customers?
MDM with Customer Data Provides an Accurate and Complete 360′ View of Your Customers.
Match and link customers from across multiple silos to offer a targeted, personalized, & seamless experience.
In many organizations, customer data exists in disparate systems, across many departments across the enterprise. Even the definition of “A Customer” may differ across departments and business units. Organizations are challenged to identify and reconcile their customers at each point of contact because the data is inaccurate, incomplete, and inconsistent.
A robust Customer Master Data Management system can serve as a central repository of customer data. A Customer domain provides an accurate and complete view of the customer across all departments or lines of business within the enterprise, and is designed to manage the complete lifecycle of the customer master data.
CUSTOMER DOMAIN BENEFITS
- Increase revenue generation from upsell/cross-sell/product bundling by better understanding customers and personalizing campaigns and offers.
- Eliminate inefficient marketing campaigns targeted at the wrong audience, or with the wrong offer/campaign, through better customer insights.
- Improve customer loyalty by tracking and honoring customer preferences regardless of the channel or touchpoint.
- Increase loyalty program participation and effectiveness by recognizing consistent customers and focusing on them.
- Turn customers into brand advocates and leverage their influence through social media.
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