Casual dining and customer data: our three takeaways

By Amplifi

Here, we’re serving up our three takeaways on how QSRs (Quick Service Restaurants) can use the power of customer data to help drive personalized offers, make their operations more effective, and ride the disruption wave.

Takeaway 1: More personalized, unique customer experiences

With high-quality customer data, QSRs can personalize a customer’s engagement at every point of the buying journey, from their first in-store purchase to follow-up offers, to their next order.

McDonald’s has bet big on customer data, paying a reported $300m to acquire Israeli big data start-up Dynamic Yield. Using data from previous orders, the business is able to tailor specific offers to each customer and recommend additional purchases they might like to make.

Customer data supports upselling at POS, the creation of targeted campaigns with the right meal offers at the right time of day, sent to the right individual. This creates a unique customer experience that helps inspire customer loyalty, which leads to our next point…

Takeaway 2: Higher customer loyalty

Loyal customers are crucial for QSRs survival. Without repeat business, they can’t hope to sustain an income. That’s why using customer data to provide incentives has become so popular for casual dining venues.

According to this Paytronix study, over 57% of users said they would spend more with a loyalty program. This is why companies like Starbucks offer a rewards program – because they recognize that, ultimately, personalized offers will convert to increased sales.

Takeaway 3: Predicting stock and easing supply chain pressures

Customer data doesn’t just help improve customer experiences but can streamline operations for restaurants too.

By predicting and dynamically changing menus to match consumer trends, QSRs can ensure that they aren’t over or underusing ingredients, and can make stronger predictions about when they need to stock up. This means that they are able to better track customer behavior and prevent unnecessary costs and food waste.

What do these takeaways have in common?

The QSRs mentioned have all realized the benefits of customer data. But they also understand that it’s not enough to just collect customer data. It’s about ensuring that you have a single, integrated view of your customer data.

It’s about having high-quality data that they can trust, allowing them to engage with each customer in a way that resonates, accurately track trends and make their operations more efficient.

That’s where Amplifi comes in. We connect QSRs with Customer Data Platforms which allow them to create an accurate view of each customer and drive real-time personalized customer experiences.

Download our mini-guide to explore why Customer Data is key to QSR’s continued survival.