Multi-Domain Master Data Management Implementation and Support on Winshuttle EnterWorks

(Dallas) July 6, 2020 — Amplifi is pleased to announce today that it has been selected by Conagra Brands, one of North America’s leading branded food companies, as their new MDM External Service Provider for multi-domain implementation of MDM Software on Winshuttle EnterWorks. Amplifi is partnering with Conagra to provide a state-of-the-art solution to Product and Vendor data domains.

“As part of Conagra Brands’ investment in modern processes and technology in an effort of continuous improvement, we’re pleased to work with Winshuttle,” said Katie Kuna, global business services manager, data management for Conagra Brands. “Modernizing our Master Data Management process in our Product and Vendor domains with their EnterWorks platform will facilitate an agile approach to our data model and workflows. This will allow us to quickly respond to the rapid iterations we see in the CPG space, while improving data quality and reporting capabilities.” 

Conagra Brands, headquartered in Chicago, Illinois, makes a portfolio of iconic and emerging food brands including Birds Eye®, Marie Callender’s®, Reddi-wip®, and Slim Jim®, as well as Angie’s® BOOMCHICKAPOP®, Duke’s® and Gardein®. With Conagra making great food for over 100 years, Amplifi is joining the Conagra Brands team to bring their business goals to fruition.

Alongside Conagra team members, Amplifi has begun implementing a project that will Discover, Design, Build/Configure, Test, and Deploy foundational phases for Product, and Vendor data domains. This project will be the steppingstone in supporting Master Data Management initiatives and delivering value to the enterprise.

“I am very excited about the opportunity to work with an organization that is the caliber of Conagra Brands. Their brands and products were and continue to be staples in my household,” says Amplifi’s Chief Revenue Officer, John Phan. “What’s especially exciting is that we are partnering to deliver a unique MDM use case in the CPG space. While everyone in the industry knows the common use case of finished goods, Conagra’s vision of managing and mastering raw materials and suppliers, having them under one roof with the EnterWorks powerful platform, is cutting edge in this market.” 

About Amplifi

Amplifi is a strategy and information management consultancy that helps the world’s leading brands, retailers, distributors, and manufacturers harness the power of their #1 asset…THEIR DATA. Amplifi provides best-in-class data consulting services that address the entire information value chain from strategy, solution definition, design and implementation of information management technologies and solutions. Consistently recognized as a leader by Gartner on the Market Guide for MDM External Service Providers report, Amplifi provides strategic consulting and implementation services for industry-leading B2B and B2C companies through its North American offices.

About Conagra Brands

Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America’s leading branded food companies. Guided by an entrepreneurial spirit, Conagra Brands combines a rich heritage of making great food with a sharpened focus on innovation. The company’s portfolio is evolving to satisfy people’s changing food preferences. Conagra’s iconic brands, such as Birds Eye®, Duncan Hines®, Healthy Choice®, Marie Callender’s®, Reddi-wip®, and Slim Jim®, as well as emerging brands, including Angie’s® BOOMCHICKAPOP®, Duke’s®, Earth Balance®, Gardein®, and Frontera®, offer choices for every occasion. For more information, visit

About EnterWorks®

Winshuttle EnterWorks is a Multi-Domain MDM & business process automation solution provider that powers 2400+ brands including Fender, GSK, Thomson Reuters, Mary Kay, IDEA, US Foods, Ecolab, Carhartt, Rich Products, and many more. The EnterWorks platform is highly ranked by industry analysts as a Multi-Domain Master Data Management hub with deep Product Information Management (PIM) and Digital Asset Management (DAM) capabilities. Our flexible platform enables customers to deliver high-quality data and experiences across systems, channels, and audiences. Learn more at

About Winshuttle

There is a class of business processes you must digitize to thrive in today’s increasingly competitive environment—one where process and data are interdependent. This is where Winshuttle excels. We empower business teams to make their processes faster and their data better. And while that may sound simple, it takes just the right combination of process automation and data management capabilities—and we’ve been perfecting that combination since 2003.
Over 2,400 enterprises across the globe trust Winshuttle’s SAP automation, product information management (PIM), and multi-domain master data management (MDM) software to drive business results at scale, become more agile and transform digital into a competitive advantage. Discover how at