Mitsubishi Electric

Mitsubishi Electric Corporation., a core company of the Mitsubishi family, manufactures electronics and electrical equipment, including factory equipment, HVACs, household cleaning supplies, large screen LED displays for stadiums, etc, and more.


Centralize product content from factories, conduct workflow-driven departmental enrichment, and administer ongoing product management and syndication of all product data and related digital assets

Client Value

Partnering with EnterWorks, Amplifi assisted in implementing the Enable PIM solution, providing ME with a central repository for product data, as well as capabilities to create Sales Portals and take advantage of Print Publication

Key Features / Focus Area

Improved data inconsistencies in existing product data
Eliminated duplicate product content
Delivered a process to enrich and refine new and existing data that made a lengthy, manual-driven approach obsolete
Performed extensive and detailed requirements gathering from all facets of ME’s enterprise, including business and IT
Conducted on-site training of ME personnel to ensure adoption of new technology
Empowered ME to sell more products, sell it more efficiently, and provide better value for its customers and distributors around the globe


Amplifi helps the world’s leading brands, manufacturers, and retailers harness the power of their data!