While other manufacturers could mass produce products with no customization options at a lower price point, Bassett Furniture saw the opportunity to redefine its business model and provide a service to consumers that they were asking for.

The challenge with offering customized products is how to effectively share options and pricing with consumers via web and in-store interactions. Enter Amplifi.

While working through business challenges, implementing a PIM solution through Precisely EnterWorks that fit Bassett Furniture’s needs, Amplifi helped organize the data in a way that will allow an optimized experience for consumers via the new Bassett website.

This webinar discusses the journey taken to allow Basset’s customers to make themselves at home.

Key takeaways:

  • Why is custom furniture important?
  • The thought process behind the build that took Basset’s furniture options online
  • What integrations were needed to give customers the same options on the website as in the store
  • How adaptation and flexibility helped to marry technology to business practice.
  • How Precisely EnterWorks was the PIM to choose for this use case.

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Webinar Panelists

Bill Claspell

Chief Information Officer

Bassett Furniture

Eric Gilboe

EnterWorks Practice Director


Rhonda Scott 

Sr Director of Enterprise Applications

Bassett Furniture

Tracy Zettinig

North American Marketing Manager