Ametra is the Salsify Practice Lead here at Amplifi with years of experience working in the MDM space. Ametra is responsible for diving into new technology platforms to not only understand feature functions but also how to solve client use cases leveraging new partnerships, as well as the internal enablement of delivery and sales for new platforms. In addition to her duties as a Practice Lead, Ametra is a Principal Consultant responsible for successful deliveries across Amplifi’s portfolio. Prior to joining Amplifi, Ametra held the title of Solution Consultant as well as Quality Assurance Analyst at Stibo Systems. She also has experience working in the Information Assurance industry from her time as a Senior Solution Architect at NCC Group, where she focused on pre-sales engagements and delivery.