Leveraging the Power of Dynamic Lists and Workflows to Drive Process Efficiency with Salsify

Discussion on automation and increasing product speed-to-market through workflows and dynamic lists within the Salsify platform.
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Ametra Tipton

Ametra is the Salsify Practice Director here at Amplifi with years of experience working in the MDM space. Ametra is responsible for diving into new technology platforms to not only understand feature functions but also how to solve client use cases leveraging new partnerships, as well as the internal enablement of delivery and sales for new platforms. In addition to her duties as a Practice Director, Ametra is a Principal Consultant responsible for successful deliveries across Amplifi’s portfolio. Prior to joining Amplifi, Ametra held the title of Solution Consultant as well as Quality Assurance Analyst at Stibo Systems. She also has experience working in the Information Assurance industry from her time as a Senior Solution Architect at NCC Group, where she focused on pre-sales engagements and delivery.

Chris Colyar

Chris Colyar is the Chief Technology Officer at Amplifi.  He has been designing and implementing PIM/MDM projects for 10 years, starting out first working on the software vendor side and later transitioning to the consulting services side.  While his background is rooted in software development and architecture; years of implementations across a variety of markets, industries, domains, and technologies has changed how he views success.  Chris’ primary focus now is working with the team at Amplifi to understand business users’ goals and guiding them to through incremental successes to bring those goals to fruition.