eBook: Customer Data – Why should casual dining be lovin’ it?

Customer data is changing casual dining as we know it.

Companies such as McDonald’s, KFC, and Starbucks are using shared customer data to improve their customer experience at every stage of the customer journey, offering better customer experiences, speedier delivery, and more streamlined operations.
Why? Because they need to. The casual dining market has changed. Customer habits are shifting, with take-out rising dramatically in popularity, and consumers expecting more personalized experiences (just look at Apps like UberEats and Doordash).

What’s in the guide?

If casual dining venues don’t embrace digital disruption and tackle their customer data head-on, they could end up on the chopping block. So, what do Quick Service Restaurants (QSRs) need to do to understand, organize and use the customer data at their disposal?

In this guide we talk you through:

  • What types of data QSRs should be collecting
  • Personalized experiences and marketing
  • Driving customer loyalty to provoke growth
  • Beyond customers, with data driving efficiency at QSRs
  • What happens when QSRs and casual diners have poor data quality
  • How Customer Data can specifically help QSRs

Got a burning question about customer data, or want to get kick-started on a project? Get in touch with our expert team here at Amplifi.