Companies such as McDonald’s, KFC, and Starbucks are using shared customer data to improve their customer experience at every stage of the customer journey, offering better customer experiences, speedier delivery, and more streamlined operations.
Why? Because they need to. The casual dining market has changed. Customer habits are shifting, with take-out rising dramatically in popularity, and consumers expecting more personalized experiences (just look at Apps like UberEats and Doordash).