Getting MDM buy-in from your business

To get buy in from across the business you need to understand “why” your data needs better management, not just “how”.

Watch our expert panel discuss the key stages of MDM selection

In this series of multiplayer videos, Amplifi UK’s Consulting Directors, Stuart Squires and Dan Fisher, discuss all things MDM with ‘The Data Whisperer’, Scott Taylor. Watch to see these MDM experts break down the second level of the implementation process, as they discuss how to get buy-in for your MDM project from across your business by making sure you can explain ‘why‘ your data needs better management, not just ‘how‘.


This is the second episode in a series of 3 videos that discuss the key stages of MDM selection and implementation. If you would like to find out more on how Comma can help you on your MDM journey, or to watch the other episodes in this series, please click below, or get in touch.

Find out more

Want to understand all of the levels you need to complete to make your MDM a success?

Amplifi can help… before we get started you need to find out where you are on your MDM journey, and discover what steps you need to take before tackling a full-blown MDM implementation.

Download our guide ‘Understanding the building blocks of MDM’…

Download Guide