Empowering Healthcare Providers with Consumer Data

The gap between what healthcare consumers expect and what providers deliver is widening. Data quality is the bridge between the two. A new report from Redpoint Global explores how understanding and adapting to customer expectations leads to better engagement, satisfaction, and care.

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Patients Expect Personalized Care

The patient’s expectation for their healthcare experience has fundamentally shifted in recent years. Communication and personalization matter much more — particularly as consumers engage with multiple channels across their healthcare journey.

Rate personalization as very important or somewhat important.
Would switch providers or plans based on a poor experience.
Said overall experience as patients and members is very important.
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How Can a Single View of Customer Data Help?

Personalizing the consumer experience helps healthcare providers build strong relationships with patients, leading to better quality and continuity of care. To personalize the experience, you need to know “all that is knowable” about the patient or member.

What makes this so challenging?

  • Poor data practices
  • Siloed information
  • A lack of interoperability
  • Technology and strategy gaps

Report: Healthcare Perspectives on Consumer Engagement

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To understand consumer attitudes towards healthcare experience via providers and insurance plans, Redpoint Global conducted a survey with Dynata Research.

This report includes insights on:

  • The current state of engagement and experience
  • Personalization and communication preferences
  • Drivers for switching and choosing plans or providers

This survey was conducted via Dynata Research and targeted 1,000 U.S.-based consumers over 18 years of age.

Thankfully, data transformation can help.

With a golden record of customer data—including all that is knowable beyond basic patient data—you can deliver timely, high-quality, and personalized experiences. This helps foster a win-win relationship, where health outcomes improve and your business goals are met.

With a data-driven customer experience, you can achieve:

  • Increased trust and confidence
  • Improved health outcomes
  • Greater continuity of care
  • Stronger patient-provider relationships
  • Cost and efficiency improvements

How Can Amplifi Help?

Amplifi’s experience and expertise—combined with Redpoint’s rgOne platform—helps businesses maximize the value of their customer data management and deliver a tangible ROI. To learn more, fill out the form and one of our experts will be in touch!

Explore the benefits of our partnership with Redpoint Global here.