Data As A Service

As customers are frequently increasing their bottom line through the operational efficiencies and insights provided by ongoing MDM deliveries, it becomes even more obvious that the journey is never done.  While improving data is usually a means to an end; the improved data itself is also a jumping off point to broader opportunities. 

Presentation presented as a portion of the EnterWorks Engage virtual conference in November 2020.


Chris Colyar

Chris Colyar is the Chief Technology Officer at Amplifi.  He has been designing and implementing PIM/MDM projects for 10 years, starting out first working on the software vendor side and later transitioning to the consulting services side.  While his background is rooted in software development and architecture; years of implementations across a variety of markets, industries, domains, and technologies has changed how he views success.  Chris’ primary focus now is working with the team at Amplifi to understand business users’ goals and guiding them to through incremental successes to bring those goals to fruition.