Managing Orders and Inventory in Salsify to Drive D2C and Marketplace Commerce

Ametra Tipton and Gin Yum from Amplifi and Hina Khadar from Salsify discuss how brands are driving D2C and Marketplace commerce using Salsify’s native orders and inventory capabilities.


Ametra Tipton

Ametra is a Salsify Practice Director here at Amplifi with years of experience working in the MDM space. Ametra is responsible for diving into new technology platforms to not only understand feature functions but also how to solve client use cases leveraging new partnerships, as well as the internal enablement of delivery and sales for new platforms. In addition to her duties as a Practice Director, Ametra is a Principal Consultant responsible for successful deliveries across Amplifi’s portfolio. Prior to joining Amplifi, Ametra held the title of Solution Consultant as well as Quality Assurance Analyst at Stibo Systems. She also has experience working in the Information Assurance industry from her time as a Senior Solution Architect at NCC Group, where she focused on pre-sales engagements and delivery.

Gin Yum

Gin Yum Is a Sr Solution Consultant at Amplifi who has successfully deployed MDM Solutions with Stibo STEP, Salsify, Winshuttle, EnterWorks, and Riversand MDM systems.  He has worked with a wide ranging number of businesses in Retail, E-commerce, and Manufacturing and across various industry sectors.  Known as a problem solver, he is adept at using his experience and creativity to find efficient ways to improve processes and workflows.

Hina Khadar

Hina is a Senior Product Manager leading Salsify’s Marketplace Commerce program, an inventory and order data exchange feature connecting brands to Marketplaces, D2C, and Social channels. Prior to joining Salsify, Hina worked on the retailer side of the e-commerce industry at Amazon and the brand side at Daily Harvest.