Building Effective Business Rules in EnterWorks

Discussion around the use of different types of Business Rules within the EnterWorks platform for an array of business use-cases.
Learn from our industry experts as they answer submitted questions.


Michael Ayanwale

Michael Ayanwale is the EnterWorks Practice Lead at Amplifi, responsible for solution and technical design for Amplifi delivery teams. He is a thought leader and MDM expert. He ensures that client solutions are both functional and scalable for present and future initiatives. His strong strategic and technical skill sets, with leadership qualities, helps to bolster Amplifi teammates around him and instill confidence with clients and partners. Prior to joining Amplifi, Michael held positions as a Manager at Capgemini, a Senior Solutions Consultant at Stibo Systems, and a Business Analyst with a telecommunication company where he led electronic billing projects.

Eric Gilboe

Eric Gilboe is a Principal Architect at Amplifi Commerce. He brings more than 10 years of PIM/MDM to the table as a business user, IT lead, and consultant. He began working with EnterWorks in 2012 when Fender Musical Instruments implemented Enable as part of their new data strategy. He has completed successful Enable implementations for the Food, Auto, Retail, and Manufacturing verticals. Eric’s primary of focus is around building a better and more flexible business user experience around data management while staying true to IT and core governance principles.

John Jones

John Jones is the Chief Technology Officer at Enterworks, acting as Principal Technical Evangelist and Thought Leader providing long-term vision to ensure the delivery of efficient, scalable, and secure enterprise MDM solutions.  John joined Enterworks in 1998 to deliver an innovative real-time data integration solution sponsored by the Defense Advanced Research Project Agency (or DARPA) to bring together critical information from a variety of governmental sources.  This application platform is included in the Innovation Collection of the Smithsonian for its advanced capability to integrate and manage distributed information from diverse content sources into a single view…a transforming revolutionary concept that carries on in their products today.