CPG teams are an agile bunch. You know what it’s like to work under tight deadlines, across a myriad of brands and siloed systems. But it’s hard to keep up the pace of innovation without easy access to the data you need.
You’ve likely heard that master data management (MDM) can ease these challenges. But in the ultra-competitive CPG market, you need more than a single source of truth. That’s why it’s vital to pursue data transformation from the inside out.