PIM is the process of managing your business’ product data. It enables you to centralize your product information and ensure you have a single, dependable source of data: also known as ‘a single version of the truth’.
Effective PIM is vital to any business looking to use product content or data to manage omni-channel strategies, deliver excellent customer experience, reduce costs, improve efficiency and enhance analytics to make critical business decisions.
It’s more important than ever, since Brexit regulatory changes and the pandemic, for brands to know not just what is in their product, but where it comes from and who made it. This is also especially important in an age where the sustainability and ethics of a brand’s supply chain are under a microscope.