EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, today announced a strategic partnership with Amplifi, a leading provider of Master Data Management strategy and implementation services. The EnterWorks partnership will provide customers access to Amplifi’s diverse capability portfolio – through expert advisory, strategy, consultancy, and delivery offerings for all aspects of data improvement processes, business use cases, and implementation of the EnterWorks Enable platform.

As content becomes increasingly important in B2B digital initiatives, this partnership provides additional resources for companies to establish an agile collaboration network throughout the content value chain. By implementing a multidomain MDM foundation with a robust product content capability, manufacturers and distributors are equipped to transform their product, images, videos, brands and other marketing assets into persuasive and personalized content.  This content can be associated with other data domains, such as customer, supplier, or location to provide deeper and more actionable content. Manufacturers are equipped to transform their product, images, videos, brands and other marketing assets and syndicate to distributors and direct sellers and retailers, who in turn can quickly onboard products into the sector and customer-specific catalogs while continuously enriching the product content for their customers.

“Amplifi not only has deep MDM and PIM strategy and consulting expertise with manufacturers, distributors, and retailers that aligns well with our focus, but also understand the critical component that B2B2C content plays for Ecommerce better than most consulting partners due to their many years of omnichannel consulting and implementation,” said Rick Chavie, CEO of EnterWorks. “Companies compete on commerce capabilities powered by the quality and accurate content. We are pleased to work with a team that will accelerate our core MDM offerings as well as offer strategic consulting services to prepare for and extend the value of the Enable platform.”

“At Amplifi, we have spent more than a decade working with some of the top brands in both B2B and B2C on transforming mission-critical enterprise initiatives through omnichannel commerce and digital projects,” says Corey Mellick, CEO. “We recognized that the most successful digital initiatives start with a base foundation of enterprise content that is accurate, up-to-date and accessible. That’s why we think the partnership with EnterWorks is perfect for us. The Enable platform is a powerful tool for establishing that solid foundation.”

The EnterWorks multi-domain (product domain plus others such as customer, brand, location, and digital asset) approach enables a single view of content for businesses, trading partners, and customers across channels.  EnterWorks’ unique B2B2C collaboration platform extends Product Information Management with workflow and a vendor portal for advanced omnichannel commerce.

While the companies have joint customers currently and the Amplifi team has built its EnterWorks knowledge over the past few months, the partnership will officially be celebrated at the 2018 EnterWorks Customer Advisory Board meeting on March 14, 2018, in Grapevine, TX, where Amplifi will be sponsoring a dinner at AT&T Stadium, to be preceded by a behind the scenes tour of the stadium.