Amplifi, a leading strategy and information management consultancy headquartered in Dallas, Texas, today announced its Salsify engagement with Deutsch Family Wine & Spirits — a leading importer and marketer of award-winning wines and spirits from around the world, including Josh Cellars, [ yellow tail ], Redemption Whiskey and Gray Whale Gin.

As part of the ongoing project, Amplifi is guiding the implementation of the Salsify‘s Product Experience Management (ProductXM) platform helping the wine and spirits importer and distributor establish a central data repository, transform its processes for managing and syndicating product content, and assisting with downstream operational efforts around Salsify solution support.

“Deutsch Family Wine & Spirits has ambitious growth aspirations and needed greater agility to support their vision,” said Alison Tran, Area Vice President at Amplifi. “We are extremely proud of how our teams have collaborated to define the people, processes, and technology required to help Deutsch Family compete in an ever-evolving market.”  

The alcoholic beverages industry is predicted to experience a six-fold increase in e-commerce by 2024, as noted by a recent Amplifi infographic. This rapid growth makes modernization an urgent need for many brands and distributors, like Deutsch Family.

“Previously, we handled our data manually, and without an automated process for syndication, it was often challenging to update our content across our channel partners,” explained Melanie Samper, Director of IT, Marketing & Business Intelligence for Deutsch Family Wine & Spirits. ” Amplifi’s expertise and support have proven invaluable as we work to establish a data warehouse and streamline syndication.”

Amplifi is delivering the engagement through its Salsify Center of Excellence (CoE): a dedicated practice providing strategy, implementation, and optimization services for the market-leading Salsify platform. The Salsify CoE helps companies realize a greater return on solution investment (ROI), including expertise in leveraging the latest capabilities — like Open Catalogue, which Deutsch Family Wines also plans to implement. Open Catalogue is a free, open, and standardized product catalog that makes content collaboration easier, faster, and more accurate for the entire ecommerce industry.

“Successful activation is just the beginning. We know that a company’s data journey is a process, not an event. It usually includes filling gaps with ongoing advisory and consultancy roles that are often difficult to source,” added Tran. “We are proud to work with Deutsch Family as a long-term partner that can support them at every step.”

About Amplifi

Amplifi ( is a strategy and information management consultancy that helps the world’s leading brands, retailers, distributors, and manufacturers harness the power of their #1 asset…THEIR DATA. Amplifi provides best-in-class data consulting services that address the entire information value chain from strategy, solution definition, design and implementation of information management technologies and solutions. Consistently recognized as a leader by Gartner on the Market Guide for MDM External Service Providers report, Amplifi provides strategic consulting and implementation services for industry-leading B2B and B2C companies through its global offices.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill’s son Peter Deutsch is CEO; thus, two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Bubbles; [ yellow tail ] Pure Bright; California: Bellacosa; Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer Cake; The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson’s Rye, Luksusowa Vodka and Gray Whale Gin.

About Salsify

Salsify helps brand manufacturers, distributors, and retailers in over 100 countries collaborate to win on the digital shelf. The company’s Commerce Experience Management (CommerceXM) platform serves as the system of record for products, facilitates cross-team and cross-organization collaboration at scale, and provides the insights needed to product pages across channels continuously. The result is shopper-centric, frictionless, and memorable commerce experiences across the world’s fastest-growing Commerce Experience Management Network. Great commerce experiences that are delivered efficiently improve brand trust, amplify product differentiation and assortments, increase conversion rate, improve profit margins, and speed time to market.