Amplifi, a best-in-class strategy and information management consultancy today announced the launch of its new rapid deployment platform for EnterWorks Enable™, Amplifi X.

In delivering the first-ever fully realized MDM platform Xcelerator for EnterWorks Enable™, Amplifi X proves its value by achieving a 50 percent average reduction in initial implementation time, saving time and money while providing access to the highly scalable Enable MDM platform by EnterWorks, the only company to be named a Leader in both of the current PIM & MDM Waves by Forrester Research (2018/2019). Amplifi X allows organizations to rapidly build and deploy a fully functional, rich and responsive Multi-Domain MDM experience, while also facilitating the ongoing expansion of use cases and extensions, streamlining future upgrades, and dramatically reducing the lifetime cost of ownership.

“We are absolutely thrilled to be launching Amplifi X today,” said Corey Mellick, President and CEO of Amplifi. “The importance of MDM for B2B and B2C organizations continue to expand and accelerate, requiring companies like ours to develop agile solutions that allow brands to create powerful data management solutions faster and less expensively. We took an innovative approach to identify and address the key hurdles that slow down MDM implementation and drive costs upward, creating Amplifi X as our solution for addressing these limiters to meet the longer-term needs of our clients and the industry.”

Amplifi worked with EnterWorks to define the most common challenges that can delay the timely implementation of an MDM solution. Amplifi X was imagined and delivered as the solution to these challenges. Amplifi X combines pre-built assets informed with proven strategy and implementation best practices into a streamlined package. It includes a powerful toolkit and solution framework which sets up valuable processes to simplify day-to-day tasks and eliminate numerous friction points in the implementation process, leading to significant upfront and on-going cost and time savings.

“Our MDM Enable platform addresses data management and insight challenges that all businesses are facing.  With accelerating digitization, companies need speed and agility in implementing MDM to avoid risky and lengthy ‘big bang or bust’ approaches.  The Amplifi MDM Xcelerator for Enable supports such a contrasting agile strategy,” stated Rick Chavie, GM of EnterWorks. “Our multi-domain MDM platform is on the front lines for enabling revenue and margin lift – which dictates continuous, persistent agility in phasing in new systems of engagement and systems of insight for enterprises and industry ecosystems alike. ”

“The greatly increased time-to-value of Amplifi X is the result of years of extensive, hands-on experience building MDM solutions for our customers across various industries and in different markets,” says Chris Colyar, VP of Technology at Amplifi. ” Amplifi’s consulting group is an environment that is highly collaborative, engaging, and inquisitive in nature; which gave us the platform to construct and launch this unprecedented solution offering.  What started out as best practices gleaned from our consultants’ decades of collective experience is now driving tremendous innovation within our company which we’re all incredibly proud of.

About Amplifi
Amplifi is a strategy and information management consultancy that helps the world’s leading brands, retailers, distributors, and manufacturers harness the power of their #1 asset…THEIR DATA. Amplifi provides best-in-class data consulting services that address the entire information value chain from strategy, solution definition, design and implementation of information management technologies and solutions. Consistently recognized as a leader by Gartner on the Market Guide for MDM External Service Providers report, Amplifi provides strategic consulting and implementation services for industry-leading B2B and B2C companies through its North American offices. To harness the power of your data, visit Amplifi at

About EnterWorks
EnterWorks has redefined the market with its Multi-Domain Experience Management (MxM) platform for creating compelling experiences for internal and external customers across commerce channels. MxM transforms EnterWorks leadership position in Master Data Management (MDM) and Product Information Management (PIM) to a new level by extending the traditional back-office focus of MDM and PIM into driving front office, demand-centric processes and insights that elevate sales and margin performance. MxM also comprises the EnterWorks Digital Asset Management (DAM) solution as part of the digitization support for enabling experiences across marketing, product management, merchandising, selling, eCommerce as well as supply chain-oriented use cases in enabling supplier and trading partners. Since its inception, an excess of $40 million has been invested in the business to create the leading platform for enabling the boundaryless enterprises in the B2B2C business model. EnterWorks solutions and professional services have been proven by its many large multi-national, Fortune 1000 customers. For more information, please visit