New Los Angeles office will expand Amplifi’s national footprint, support regional development, and service clients in the western United States

Dallas, TX – October 2, 2018 — Amplifi, a leading information management consultancy, announced today the launch of its new office in Los Angeles, California to accommodate and support increased demand in the western United States. James Lee also joined Amplifi as Area Vice President to direct growth and development in the region.

The introduction of the Los Angeles office follows on the heels of Amplifi’s rapid growth domestically after opening its office in Atlanta earlier this year. With offices established in three major cities across the United States, Los Angeles, a mecca for global brands and a hub for innovation was a natural next step in Amplifi’s expansion.

“We have experienced remarkable growth delivering information management solutions for clients all over the country, and we are incredibly excited to have a formal presence in Los Angeles,” said Corey Mellick, Amplifi CEO. “The western United States is a gateway to exceptional talent and enormous opportunities, and I look forward to our west coast team realizing its full potential.”

The new office expansion will be coupled with a significant investment in California-based talent to augment Amplifi’s existing staff, whose expertise lies in Information Management, Master Data Management, Data Strategy, and Data Governance. This includes the addition of James Lee as Amplifi’s Area Vice President in the west.

As Area Vice President, Lee will play an integral role in building Amplifi’s west coast presence, driving strategy and supporting business development in the region. Lee brings over 13 years of experience in sales leadership, customer relationship management, service delivery, consulting and corporate development.

“I am very excited to be joining Amplifi especially during this period of rapid growth,” said Lee. “I look forward to helping companies develop their digital capabilities and maximize their data. Amplifi is a proven provider of world-class MDM strategies and solutions, and I am thrilled to be a part of this winning team.”

Amplifi’s explosive growth this year has required a strong focus on securing experienced talent across the country to create core teams in direct support of client engagements. Amplifi’s thriving business and collaborative culture are magnets for top industry talent and technology recruits while providing clients with superior support in the Information Management space.

“As one of our country’s largest hubs for technology, media, entertainment, and distribution, Los Angeles aligns extremely well with our service offerings,” said Mellick. “I am confident this expansion will be the first of many and serve as a stepping stone for future geographic expansion in the region and beyond.”

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