All of your data in a single, governed source
With an effective master data management (MDM) strategy, you can ensure that your data always displays a single version of the truth across every channel, function and system in your business. Yet, to achieve a single, governed source of data – and the business benefits it brings – you need more than just MDM technology. Our team of MDM experts can provide the advice, implementation skills and ongoing support and enhancement you need to make any MDM initiative a long-term success.
The world is full of data, but it’s how you select, organize and interpret that information that determines its business value…
It structures a way for organizations to coordinate, design and mature their data management to support those strategic objectives. It could mean maturing your existing data capabilities or designing wholly new capabilities, which might include evolving the data operating model, optimizing the data architecture, or providing a roadmap of projects and initiatives to drive change in data management.

Why do you need MDM?
Managing master data effectively means improving the consistency and quality of business-critical data such as product data, asset data, customer data, employee data and location data. But why is that important?

What are the benefits of MDM?
With a comprehensive MDM strategy, and the right MDM solution to support it, you can:
Improve efficiency with data
Benefit from better customer or product information
Explore digital innovations, from e-commerce initiatives to personalization
Improve insight and decision making
Drive competitive advantage and efficiency
Reduce risk and comply to regulatory compliance with ease
Fuel better outcomes for new initiatives further along the data value chain

How do mixing cocktails and Master Data Management match up?
Download our MDM Mixoloy guide.
Successful data management is all in the mixing. It’s like making the perfect cocktail. Master Data Management can work wonders for your business – but only if it’s underpinned by the right strategy. It’s nothing short of an exact science – and must be taken seriously if you want what comes out to be worth drinking…
Overcoming your data challenges
Amplifi offers MDM services at every step of the journey, to facilitate MDM solutions that drive business goals, not just an isolated data agenda. We have a wealth of experience advising clients in virtually every sector on the best MDM solution for their goals, and a range of partnerships with leading technology vendors, including those above.

How can Amplifi help?
Have you got MDM challenges that mean you can’t get the most out of your data?
Whichever stage of the master data management journey you’re on, Amplifi can support you.