Customer data will always be relevant.
Collating and maintaining accurate, reliable data is crucial to understanding your customer, creating exciting and relevant data initiatives and supporting your business goals.
Amplifi has the expertize and experience helping companies big and small to define their customer data…once you’ve gathered the right data and defined your ‘golden record’ you open the door to a whole host of data-driven possibilities.
A 360° customer view…
Customer data holds the power to give your brand a definition of who your customer is, what they want, and how to effectively sell to them.
The more you know about your customers, the more you can tailor your products and service to meet their requirements.
However, to be able to utilize customer data effectively, you need a clean, accurate, reliable source: one that can be accessed by every stakeholder and every department to turn your ‘golden record’ into a golden opportunity for your business.
Why is a centralized customer record essential?
To get a full 360° view of your customer you need to be able to collate data from across the business.
Alone, each data set gives a narrow view of any one individual. Together, they start to build a complex, detailed portrait of the person you are selling to.
By working with one single source of full, accurate, and reliable data across your business, all departments are able to work together in tandem. This removes disparate siloed data and allows for one central source of trustworthy customer data that will work accurately to achieve your business objectives.
How can accurate customer data help your brand?
Inaccurate data can present massive issues for brands, that’s why having an accurate source of customer data is essential. The better the data, the better the outcomes.
With detail customer information, you can…
How can technology help brands collect customer data?
It’s a no-brainer that brands should be collecting customer data regularly.
Why? To make their products and services more appealing to their target audience, of course. However, with technology evolving constantly and with a myriad of technologies available, it can be difficult for businesses to know which option is right for them.
In our latest blog, we look at some of the main heavy weights of customer data acquisition and ask – what can be done to make the process easier and more efficient?
How do you define your customer?
Download our customer data guide today.
‘A single source of the truth,’ ‘a golden record,’ ‘a 360° customer view’…
Call it what you like, it always means the same thing: a definition of who your customer is, what they want, and how to effectively sell to them. Download our guide where we talk you through the process, from getting the information you need, to making the right decisions with data.
How can Amplifi help?
We are a data management consultancy that works with organizations to uncover that elusive ‘golden record’.
Not only do we understand the technical aspect of data, but we also understand the positive impact that good data management has on businesses.
Data Governance is the key to better data management and the starting point for any company to become truly data-centric – and to obtain a single version of the truth.
Our team has the experience and expertise to help organizations like yours get real, tangible results due to the impactful decision they can make with their customer data.
Get in touch
Looking to uncover that elusive ‘golden record’ of customer data?
Our experience working with companies like yours means we have a deep understanding of how effective the right customer data solution can be.
If you want to know more about the services we provide around customer data or data management in general, fill out the form and one of our data experts will be in touch.