Foxhead

Global Re-Platform & Redesign

Foxhead, a global supplier of clothing and equipment for extreme sports like motocross, realized it needed to enhance its eCommerce capabilities to increase scalability, reliability, and performance, as well as to have the ability to personalize the customer experience. To help meet its goals, Foxhead selected Oracle Commerce and Amplifi to embark upon a rapid deployment plan to migrate from the Magento platform.

Approach

Once Oracle Commerce was implemented, Foxhead again engaged with Amplifi a few years later to upgrade its version of Oracle Commerce from 9.4 to 11.1.

Amplifi provided Foxhead with a new technical foundation for creating a personalized user experience that combined new functionality provided by re-platforming to Oracle ATG with dynamic and engaging design, including the integration of mega navigation that brought in content from both ATG and Foxhead’s internal system. Amplifi’s Digital Consultants integrated category landing pages, comprised of reusable templates pulling in hero content from pre-existing system. We also created a popular outfits page which allowed Foxhead the dynamic ability to merchandise trends to their consumers throughout each season.

Amplifi Digital Consultants provided development and deployment services pertaining Oracle Commerce Platform, Oracle Endeca Guided Search, and Oracle Experience Manager, effectively replacing Foxhead’s existing ATG 9.4 platform with Oracle Commerce Platform 11.1, Oracle Endeca Guided Search 11.1, and Oracle Experience Manager 11.1.

Services

Business Solution Definition
UX Design
Data & Integration Migration
Oracle Commerce Development
Program Management & Training

Results

Improved overall user experience and branding
Provided Foxhead with a new technical foundation for creating a personalized user experience
Trained Foxhead business team to use the Oracle Commerce BCC and Endeca XM
Increased traffic, cart value, and conversion resulting in increased online revenue
Integrated category landing pages, comprised of reusable templates pulling in hero content from pre-existing system
Dynamic outfits page allowing Foxhead the ability to merchandise trends to their consumers throughout each season
Oracle Commerce upgrade to Version 11.1
Fully responsive redesign

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