Barnes & Noble

Barnes & Noble was already the nation’s largest bookseller and was quickly becoming one of the largest digital retailers of books, music, digital content and educational resources. B&N had achieved that Ecommerce success via a homegrown solution that showed signs of inability to scale at the volume of traffic and sales that the company was beginning to achieve. The client recognized an opportunity to improve scalability, while at the same time adding additional functionality that would improve the customer experience, and, in turn, sales.


Amplifi successfully replatformed B&N’s existing site to a fully scalable and highly customized Oracle ATG / Endeca Commerce platform. In the process, we were able to provide the customer with a number of roadmap features that the homegrown site had hampered:

Specialized Endeca performance tuning to support one of the largest SKU count implementations in Oracle Commerce history
Development of 30+ custom Endeca XM (Experience Manager) Cartridges
Implementation of specialized Page Performance Framework which provides the ability to scale without losing performance
The implementation supported all of their loyalty and employee discount programs
30+ integrations including Manhattan order management and Adobe CQ CMS, as well as application, approval, and use of Barnes’ branded Barclays credit card
Deep, customized promotions solution for mass coupon code upload, intricate closeness qualifiers and other rules for more than 60 promotion types

“Amplifi is an amazing team to work with.  They have the ability to listen, suggest and implement ideas that have consistently pushed the limits of what we thought was possible.  Our plan to rebuild our digital presence was highly complicated and a massive effort and Amplifi proved to be instrumental to our success and we could not have done it without them.”

Chris Troia, CIO, Barnes & Noble

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