Stage Stores shoppers were unable to access the full product line available in stores with their previous web platform. Anticipating an increase in traffic during the 2013 holiday shopping season, Stage Stores began searching for an eCommerce partner to deliver a platform that would increase scalability, performance and reliability. Amplifi Commerce stepped in to launch the replatformed site in time for the Black Friday/Cyber Monday shopping period.
Our business consultants provided best practice guidelines for creating and managing promotions and guided search to improve search results and increase conversions. Our technology consultants implemented customized features for data and page management, allowing merchandisers to create brand-specific landing pages and seasonal promotional banners to improve the customer shopping experience. The increased scalability of the new platform allows Stage Stores to ultimately offer 100,000 items to website customers, including a full assortment of in-store merchandise as well as online exclusives and direct-ship items. An accompanying mobile site completed the strategy of “commerce anywhere” by allowing customers to easily shop from their smart phone or tablet. After the initial successful website launch, Amplifi has continued to partner with Stage Stores by implementing additional content management systems as part of a managed services agreement.