Business Challenge

Problems with Charming Charlie’s previous site implementation made it impossible to maintain and manage the site internally. Dissatisfied with the platform, Charming Charlie suspended online sales and began searching for a new platform and a new eCommerce consultancy to help them build an internal eCommerce management team. Our reputation as a leading implementation and ebusiness consultancy made us the perfect partner to help Charming grow their eCommerce business.

Our Approach

Amplifi rebuilt the existing site using the Magento Commerce platform and in less than two months, Charming Charlie had a secure, reliable and functioning website in place. After completing the replatform, Amplifi turned its attention to building an eCommerce website that captured the fun and accessible brand that is the hallmark of Charming Charlie. Our technology teams designed and implemented key shopping features available in-store, including the ability to shop by color, fashion and style. In the final phase of the project, Amplifi business consultants worked collaboratively with Charming Charlie to implement best practices and develop their internal eCommerce teams as they expand their online business.

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With the launch of a successful new revenue stream and fully integrated order and inventory management systems, the business was ready for international commerce capable of expanding into global markets.  The business was finally ready to focus on selling versus software development.

Services Rendered

Magento Commerce Implementation


Digital Strategy


User Experience Design


Business Enablement


Managed Services


Added Features

Social Integration



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